Introduction

At Keurig, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our products, or interact with us. By using our services, you agree to the practices described in this policy.

We encourage you to read this policy carefully. If you have any questions, please contact us.

Information We Collect

We collect information to provide better services to all our customers. The types of information we collect include:

• Personal Identifiers: Name, email address, postal address, phone number, and similar contact details.
• Account Credentials: Username, password, and security questions when you create an account.
• Payment Information: Credit card details, billing address, and transaction history (processed securely by our payment partners).
• Usage Data: Information about how you interact with our website, products, and services, including device information, browser type, IP address, and pages visited.
• Preferences: Your communication preferences, product interests, and survey responses.

We may also collect information from third-party sources, such as social media platforms, when you interact with our content.

How We Use Your Information

We use the information we collect for various purposes, including:

• Providing and improving our services: Processing orders, delivering products, and personalizing your experience.
• Communication: Sending order confirmations, updates, marketing communications, and responding to your inquiries.
• Product development: Analyzing usage trends to enhance our products and develop new features.
• Security and fraud prevention: Detecting and preventing fraudulent transactions and protecting the integrity of our platform.
• Legal compliance: Fulfilling legal obligations and enforcing our terms and conditions.

We will only use your information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.

Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: With trusted third-party vendors who assist us in operating our website, processing payments, fulfilling orders, and delivering marketing communications.
• Business transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction.
• Legal requirements: When required by law, court order, or governmental regulation, or to protect the rights, property, or safety of Keurig, our customers, or others.
• With your consent: When you explicitly direct us to share your information with third parties.

We ensure that any third parties with whom we share data are contractually obligated to protect your information and use it only for the specified purposes.

Cookies & Tracking

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content. Cookies are small text files stored on your device.

Types of cookies we use:

• Essential cookies: Necessary for the website to function properly (e.g., shopping cart, login).
• Performance cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Functional cookies: Remember your preferences and provide enhanced features.
• Targeting cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct any inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain exceptions.
• Restriction: Request that we limit the processing of your information.
• Portability: Request a machine-readable copy of your data for transfer to another service provider.
• Opt-out: Opt out of marketing communications and certain data sharing practices.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe, as required by applicable law.

Data Security

We implement a variety of security measures to protect your personal information from unauthorized access, use, or disclosure. These include:

• Encryption: Using Secure Socket Layer (SSL) technology for data transmission.
• Access controls: Restricting access to personal information to authorized personnel only.
• Regular monitoring: Continuously monitoring our systems for potential vulnerabilities and intrusions.
• Secure storage: Storing data in secure facilities with physical and electronic safeguards.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to also take steps to protect your personal information, such as using strong passwords and keeping your login credentials confidential.

Children's Privacy

Our products and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

We also comply with the Children's Online Privacy Protection Act (COPPA) and other applicable laws regarding children's data.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. We will notify you of any material changes by posting the new policy on this page with a new "Last Updated" date.

We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: privacy@keurig-coffee.com
• Phone: 1-800-123-4567
• Mail: Keurig Dr Pepper Inc., Attn: Privacy Office, 53 South Ave, Burlington, MA 01803, USA

We aim to respond to all inquiries within 30 days.